So you just hired your first marketer. Now what?

Introducing you to a simple backlog template that sets you up for start up success.

In my last essay, on my first three months on Substack, I wrote about how one of my goals is to pick a few themes for my writing and stick to them, at least for the next three months. The first theme I chose is my work. I was the first marketing hire at Tyk API Management and since then have grown the team to 12+ talented marketers and led them through …